Web Audience Statistics

In May 2004 Learning Ireland’s Daycourses.com and Nightcourses.com formed part of the JNIR  (Joint National Internet Research) Report.
The JNIR was established in 2003 in an attempt by leading organisations in Irish advertising and the Internet to provide reliable estimates of audiences to Ireland's Internet sites, search engines and email providers. Participating organisations included Yahoo.ie, Eircom.net, Entertainment.ie, EsatBT, Ireland.com, RTE.ie, Thomas Crosbie Media, The Institute of Advertising Practitioners in Ireland (IAPI) and the Association of Advertisers in Ireland (AAI)

Joint (Combined Audience of Nightcourses & Daycourses.com) Statistics

q The Report found that the combined figures of regular visitors to the two sites totalled 114,000 – placing them in 11th place in Ireland’s top 17 websites.
q This ranking rose to joint 7th (with Irishjobs.ie) with regard to female readership.
q The sites were joint 5th (with Entertainmentireland.ie & Irishjobs.ie) in female age 20-24 group
q 69 per cent of Nightcourses.com and 62 per cent of Daycourses.com’s readership were rural, highlighting Learning Ireland’s truly national appeal

Individual Site Statistics

Nightcourses.com

q Over 4 per cent of Ireland’s adult population visit the site at on a weekly basis
q Over 15 per cent of women in the C2, C1 & AB socio-economic brackets, who use the internet, visit the site on a regular basis

Daycourses.com

q Over 45 per cent of visitors to Daycourses.com are in the €31K plus income bracket.
q 68 per cent of Leaving Cert students logged onto Daycourses.com over a period of six months in 2004

General Internet stats

q 14 per cent (172,000) of Internet users use the Internet each day to research Education.
q This rises to 17 per cent (200,000) who research education ‘most days’
q This rises to 23 per cent (281,000) ‘once or twice’ per week
q 30 per cent (359,000) used the Internet to research courses online
q 12 per cent bought courses online in Ireland over a period of six months in 2004
q 23 per cent bought courses offline after researching online over a period of six months in 2004.
q 38,000 people bought courses online (an average spend of €957 per person) over a period of six months in 2004